Some important figures pertaining to the popularity of Pokemon Go show the game is now in decline. The game took off faster than nearly any other mobile title when it launched in July, but user interest is dropping, says Axiom Capital Management. Data from SensorTower, Apptopia, and others reveal Go’s daily users, engagement, and downloads are dropping.

All of those key metrics are down from their peak and on a significant downward trend, suggesting the game will level off with fewer users than it currently has. While Pokemon Go peaked at around 45 million daily active users, it has already dropped to under 35 million.

Interest in augmented reality has also fallen, according to Google Trends, following a spike around the time of Pokemon Go’s release.

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