Earlier this year at CES 2017, LG unveiled several OLED televisions, one of which is the “lightest, thinnest, most beautiful TV on the planet.” The Signature W7 Super UHD TV has ultra-thin design, but that also resulted in an extremely high price tag that might back potential customers.

The TV will starts at $8,000 according to the retailer B&H. That is the price of the 2.57mm thick 65-inch model, while the larger 77-inch version is priced at a staggering $19,996. Due to its thin design, LG had to pack all of the components that power the TV inside the Dolby Atmos soundbar that comes with it.

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