OLED display technology has improved over the last few years, but the flexible technology advanced by leaps and bounds. LG has now unveiled an impressive new OLED display that is both flexible and transparent and also sports an Ultra HD resolution of 3,820 x 2,160.

The 77-inch features 40 percent transparency and a radius of 80mm, meaning it can be rolled up in the shape of cylinder or tube without impacting its functionality. There is no word on pricing, but one thing is sure – it won’t come cheap so better start saving money if you want to buy it.