Apple reliably comes in second when looking at global smartphone sales, with Samsung being the only company with higher sales. Yet with the rise of Asian handset makers, those market positions are changing. Huawei has, for the first time, outperformed Apple.
Counterpoint reports Huawei sold more phones than Apple for the first time in June and it was also ahead in July. Data on August isn’t available yet.
This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion,
– Peter Richardson, Counterpoint
A contributing factor outside of Huawei’s popularity is that these months are off-peak for Apple, which is preparing to come out with new iPhones. Apple is likely to outperform Huawei in the months following the release of the iPhone 7s and iPhone 8.