London-based games developer Splash Damage has been bought by Chinese chicken supplier Leyou.

Best known for its involvement in the Wolfenstein, Quake and Gears of War franchises, as well as its own multiplayer shooter Brink, Splash Damage will be the second games developer owned by Leyou, whose Reuters profile describes the company as “engaged in supplying chicken meat products in the Fujian province”.

The company is involved in producing animal feed, breeding and hacking chicks and slaughtering, processing and selling chicken.

The sale, announced by the Hong Kong stock exchange, will see up to $150m paid to Splash Damage’s sole owner, co-founder and chief executive Paul Wedgwood, over the next three years.

Founded in 2001 off the back of the modding community for multiplayer shooter Quake III Arena, Splash Damage has spent most of its time producing multiplayer components for franchises controlled by larger developers.

Enemy Territory: Quake Wars, a return to the series that spawned the company, was a well-received multiplayer shooter released in 2007, and was followed in 2011 by Brink, a new IP from Splash Damage. Since then, the company has worked on Batman: Arkham Asylum and this years Gears of War 4, producing the multiplayer aspects of each of them.

The company’s 75 employees are largely based in its offices in Bromley, South London.

Until 2015, Leyou Technologies Holdings was called Sumpo Food Holdings. So why did a chicken meat supplier decide to get into the gaming business? In July 2015, it invested in Canadian developer Digital extremes, buying 58% of the company. By the end of that year, Leyou says, 70% of the gross profit of the group came from games, even though 80% of its revenues still came from the poultry business.

There’s more money in games than meat, it seems.

Splash Damage has not replied to a request for comment.

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