Apple is developing an app that’s similar to Snapchat that will let users record videos and apply filters/drawings to them. Bloomberg reports the app is meant to make capturing and editing very easy. You can go from capturing to uploading in under a minute. Apple’s Final Cut Pro and iMovie teams are reportedly working on the project and the app could be out next year.
The videos can be shared with other social networks (e.g. Twitter) or with contacts. This app serves as part of an increase in social features for iOS.