Beats 1, an internet radio station on Apple Music, is the “biggest radio station in the world,” according to Apple. Its success has partly come from contributions from individuals like Drake, who runs the station’s Ovo Sound Radio show.
Drake’s new album More Life was streamed over 300 million times globally during its first week on Apple Music. Multiple Drake albums, including More Life, have debuted on Beats 1.
What we saw on Drake’s radio show were TV numbers. We learned so much from just building what Drake needed. He had the idea, we kind of just built and supported around him, and we’ve learned a lot from that, and the entire industry has learned a lot from that.
– Jimmy Iovine, Apple