Apple started with artificial intelligence software back in 2011, when the company unveiled Siri. Since then, Siri evolved very much, but other companies have also joined the battle and are very competitive. To further diversify from others, Apple is reportedly working on a dedicated chip that would power AI in future gadgets, including iPhones.
The chip would be in charge of more advanced AI tasks such as facial recognition, which would improve the battery life as well as performance. The report also mentions that Apple will offer third-party developers access to the chip, which would allow them to include AI features on their apps.
Such move could explain recent efforts by the company in AI. For those that don’t know, Apple joined the Partnership on AI back in January, started allowing its AI researchers to publish papers last year and announced that it would be expanding its Seattle office because of the AI.